Discover the prices and news of the world's most expensive car companies
The automotive world: Winners and losers of 2025
This year was remarkable for supercars despite the impact of tariffs, slowing sales, and intensifying competition.
Tesla's fortunes are declining as sales and profits fall amid a backlash against Elon Musk's stances.
Porsche suffers a resounding failure amid financial turmoil, recording its first quarterly loss since its IPO.
Ferrari continues to achieve massive profit margins, with sales in China representing only 10% of total sales.
Audi ignites excitement for upcoming models, and Cadillac enters Formula 1.
By Hannah Elliott, Bloomberg
Source: Bloomberg
Back in 2019, I predicted we might have reached peak supercar sales, but I was completely wrong.
Looking back at the past 12 months in the automotive world, 2025 could be described as the year of the supercar. It now seems there's no limit to how many Bugattis, Pagani, Koenigseggs, Lamborghinis, and Ferraris can sell this year.
While crippling tariffs, slowing electric vehicle sales, and increasing competition from Chinese brands are putting pressure on many established automakers, these luxury brands are raking in huge profits and have order books overflowing with wait times of more than a year.
Luxury cars generally dominated the market in 2025, with the average price of a new car in this segment reaching a record high, exceeding $50,000 in the United States, as demand for these vehicles continued to grow. Manual transmissions powered by internal combustion engines were particularly popular among wealthy consumers, while bespoke models reflecting the owner's personality were the most sought-after.
Meanwhile, global sales of electric vehicles continued to rise, but not as rapidly as expected in many markets. At Audi, Ford, General Motors, Volvo, and others, electric vehicles fell victim to competition from well-made and affordable Chinese cars, the expiration of tax incentives and subsidies that had previously boosted sales, and public politicization that made them a contentious topic of discussion in many households.
Car Companies Faced Challenges in 2025
Tesla's fortunes declined in 2025, experiencing a sharp drop in sales and profits globally, as well as a decline in its market share in the United States.
The company faced pressure from multiple lawsuits related to vehicle doors that critics claim failed to open during fatal accidents, in addition to angry reactions from protesters targeting Tesla's co-founder and CEO, Elon Musk, including at the company's new restaurant in Hollywood.
Many Tesla owners in Los Angeles also placed stickers on their cars and SUVs bearing the message: "I bought this car before we discovered Elon's madness."
Lucid Group also suffered losses due to supply chain weaknesses that led to a significant cash drain.
But Porsche was likely to suffer the biggest fall in 2025, primarily due to deep financial difficulties and the failure of its electric vehicles to attract consumers despite intensive marketing campaigns featuring celebrities like Dua Lipa and Orlando Bloom.
In September, the main German stock index excluded Porsche after lowering its outlook three times since January. (The biggest blow to the company came from weak demand for its electric Taycan and Macan models, along with lower-than-expected sales in China.)
By thtime it was removed from the index, Porsche shares had fallen 33% over the previous twelve months. A month later, in October, Porsche posted its first quarterly loss since its initial public offering, incurring a loss of €3.1 billion ($3.6 billion). The brand had plummeted from a position that rivaled Ferrari to one where it was warning it would barely break even this year.
More importantly, Porsche's long-standing customers, among its most loyal and vocal buyers, took to social media to complain about the high prices of the company's most expensive models and the shift from traditional analog to digital interior components, which they considered a disappointing decline in the company's standards.
Following a series of changes affecting several other top executives, Porsche CEO Oliver Blume will soon be relieved of his dual role of managing both Volkswagen and Porsche. Michael Leiters will assume the role of Porsche CEO on January 1st, allowing Blume to focus solely on managing Volkswagen.
Automakers That Achieved Success This Year
Porsche stands in stark contrast to Ferrari, the brand that appears to be the strongest as it approaches the end of 2025. The company has continued to generate substantial profit margins, and its order books are full through 2027, placing it far ahead of struggling rivals like Aston Martin, which lowered its delivery target earlier this year.
One reason for the success of Europe’s most valuable automaker is that it is not as vulnerable in the Chinese market as other luxury carmakers, with China accounting for less than 10% of the company’s sales.
Ferrari has also benefited from the decision to slow its electric transformation. In October, executives indicated that electric vehicles would represent only 20% of new Ferraris sold by 2030, compared to a previous target of 40%. This adjustment is likely to help protect the brand’s remaining value, unlike the woes surrounding the Taycan model.
But things haven't always gone smoothly for the Italian automaker. In October, the company was forced to revise its profit forecasts. Its car prices have also soared to record highs, becoming prohibitively expensive compared to the rest of the market. Analysts predict this decision could alienate even its most loyal customers.
The average price of a Porsche is around $115,407, the highest among all mass-produced manufacturers. A Ferrari averages four times that amount. The launch of its first electric car, the Eletrica, in 2026 could pose a risk, as most buyers in this price range may be hesitant to purchase electric vehicles.
However, Ferrari fans remain fiercely loyal, with over 80% of the vehicles sold going to existing customers. I've already begun to hear widespread anticipation for the stunning Amalfi model, and I expect the brand to maintain its leading position for the foreseeable future.
Car Companies to Watch in the New Year
As fr next year, I'll be keeping an eye on Audi and Cadillac.
Both will be joining Formula 1 in 2026, with Audi managing the Sauber team and Cadillac becoming the eleventh team in the championship. (Ford will also be returning to Formula 1, albeit on a smaller scale, by supplying power units to Oracle Red Bull Racing and Scuderia AlphaTauri.)
This is a particularly exciting development for Cadillac, as it works to shed its outdated image and produce more cars that can truly compete with established players like BMW, Mercedes, and Porsche.
The value of joining Formula One goes beyond the cliché of "rac on Sunday, sell on Monday," though that still holds some truth. Formula One can help revitalize the Cadillac brand, and it is, after all, a major cultural event in the United States. (This season's race averaged 1.3 million American viewers across ESPN and ABC, the highest average live television viewership in Formula One history, surpassing the previous record of 1.2 million in 2022 and representing a 147% increase since 2017, according to ESPN.)
Brands from LVMH to Hello Kitty invest millions of dollars simply to be associated with the racing series. Formula 1 is a valuable marketing tool, supports the development of new technologies, and provides exciting content for social media platforms.
Cadillac's choice of Valtteri Bottas and Sergio Perez is a particularly shrewd move. Both drivers have a captivating presence and are popular with fans, and they will provide something to watch, even if the team doesn't score many points in its debut on the grid. (Ferrari will manufacture engines for Cadillac until the American team begins producing its own engines in 2029.)
Audi doesn't need to boost its brand as much as Cadillac, but it could benefit from a surge of enthusiasm after a few years of relative calm. Although its Formula One drivers, Nico Hulkenberg and Gabriele Bortolitto, may have less screen time than Bottas with his distinctive mustache, Audi boasts a long and successful history in motorsport spanning more than a century. I expect them to finish higher than their Detroit rivals at the outset.
Furthermore, Audi is already generating excitement for some of its upcoming 2026 models. In September, the company unveiled a stylish two-seater concept car in Milan, which, according to CEO Gernot Dolner, previews Audi's future direction.
This is very good news, as the Concept C features a sleek and modern interior, with enough detail to evoke classic Audi models like the TT and R8.
With such products on the horizon, the trend toward ultra-luxury, high-end sports cars appears set to continue unabated in 2026 and beyond.
Keywords:
Gold Prices Today
Most Expensive Car in the World
Oil Prices
Buy Your Car Now
Global Stock Exchange
Currency Rates
Own Your Apartment in America
Petroleum Prices
تعليقات
إرسال تعليق